Plus Size Underwear at Plus Size Prices No Thanks!

Released on: August 5, 2008, 2:56 am

Press Release Author: Harriet Mitchell

Industry: Retail

Press Release Summary: The bosses at Marks & Spencer have recently been forced to
defend a policy of charging up to 2 extra on some of their bras that are bigger
than a size DD.

Press Release Body: The High Street retailer has defended this policy claiming that
the added cost was \"standard industry practice\". They added that in their experience
they found most customers are "happy" to pay a small premium for the specialist work
needed to make larger sizes of their bras.

Despite this explanation, the policy has sparked a nation-wide protest with over
6000 people joining the 'Busts 4 Justice' protest group on the Facebook website
which was set up by disgruntled customer Beckie Williams. She argues that it is
unfair that smaller bras are cheaper, because this logic does not apply to all
garments. I have to admit that I am totally in agreement with Beckie; it seems more
than a little unfair that fuller-figure women are forced to pay more for their
clothes, especially the essentials such as underwear.

So, having looked into this story and deciding that we must raise the awareness of
Beckie's cause among all women, of all shapers and sizes, I managed to speak to
Beckie and ask her a few questions. Here's what was said:

Q: When and how did you realise that Marks & Spencer were charging extra for larger
sized bras and did you manage to speak to a spokesperson from the company?
A: "M&S have been charging the extra 2 for a long time now, and I\'ve been moaning
about it for ages. I wrote to them back in October and they said \'bigger bras cost
more to make.\' I wrote back immediately to ask why they didn\'t apply the same policy
to their other products, and they didn\'t reply."

Q: Over 6000 members have joined your 'Facebook' group now. Are you surprised by the
level response and what have you learnt from it?
A: "Aside from the M&S issue, our group has allowed women to talk about this issue
in a way that they\'ve never been able to before. It\'s so positive - so many
brilliant women sharing their experiences and explaining exactly what they want from
retailers. All the retailers have to do is step up. I know there are a lot of women
in our group with larger back sizes who feel completely under-represented on the
high street. I hadn\'t even thought about that before starting this group - it\'s been
such an education. Some can\'t afford specialist retailer prices so I\'m sure your
company will be a welcome relief for such an everyday necessity."

As Beckie has rightly said, retailers now need to "step-up" and recognize the need
of plus size women and women with a larger bust for good quality, attractive
underwear at affordable prices. I truly believe that this is exactly what 'Yours
Clothing' offer. Their bra sizes range from 38C to 46G.and the prices are certainly
not dependent on the size of garment! Check out this great range now!


Web Site: http://www.yoursclothing.co.uk

Contact Details: Telephone: 0800 0856 540

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